OSCAAR Racing Signs BLM as Agency Of Record

 Announcements, News
Jun 172013
 

Summary: One of Ontario’s premiere stock car racing series has chosen a top advertising and business development company to lead its marketing campaign and sponsorship efforts.

(June 14, 2013) —-Representatives with OSCAAR Racing announced today that it has officially signed BLM (The Black Lodge Media Firm) as its Business Development and Advertising Agency of Record in Canada and the United States.

“We are very confident that this new relationship will provide our fans with new ways to connect with our series and drivers while generating new opportunities for our business partners to communicate with the growing fan base our series and drivers continue to be blessed with,” said David Gainforth, president and Spokesman for OSCAAR Racing.

Gainforth went on to explain that as Agency of Record, BLM will work closely with OSCAAR Racing and the teams and drivers within the series to manage and secure sponsorship development.

BLM, according to Gainforth, will also handle advertising and marketing campaigns, brand perception development, and overall business development to assist in the professional development of OSCAAR as a professional stock car racing series in Ontario, Canada.

“Developing new sponsorship opportunities, and securing a focused revenue growth strategy is a crucial approach we must take to further secure our place as a top tier Professional Racing Entertainment medium in Canada,” Gainforth said, before adding, “We are very focused on working closely with BLM as our new Agency of Record to achieve the aggressive goals we have set into place.”

Eric J. Gillespie, president and founder of BLM, pointed out that its focus is to deliver a complete business growth service of which OSCAAR Racing obtains volume profits through a complete and professional execution of what it calls “the Professional Sports Marketing Mix.”

Now that BLM is OSCAAR Racing’s core communications, advertising, and sponsorship sales agency, Gainforth revealed that OSCAAR plans to soon launch a new website with fan focused content, and a new OSCAARTV centre with full race reviews, highlights, and interactive fan features.

In addition, Gainforth said, OSCAAR Racing will have a new Sponsorship Marketplace coming this July, which will provide detailed statistics, data, demographics information, and open opportunity listings; for business partners and prospects interested in sponsoring the series and drivers.

About OSCAAR Racing

The Ontario Car Association of Asphalt Racers (OSCAAR) features both Outlaw Super Late Models and Modifieds, Ontario’s premiere stock car racing series.

The Outlaws have a unique body style and can boast the greatest horsepower of any Ontario stock car division. The unique Outlaw body style features a hood and nose combination which slopes to the ground on a steep angle, rear side panels which are flat and an alternative roof style.

Perhaps the oldest form of racing in Ontario is the Modifieds and OSCAAR is proud to carry on the tradition at a professional level. The excitement of open wheel racing keeps fans on the edge of their seats until the checkered flag falls. The OSCAAR Modifieds are the fastest open wheel cars in the province, and is where the future of professional racing stars hone their craft. With 450 HP of ground pounding excitement on the short tracks of Ontario, the OSCAAR Modifieds is the series you don’t want to miss.

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Watson Leads Flag-to-Flag for Win at Barrie

 Race Reports
Jun 162013
 

Oro Station, ON – Brandon Watson (No. 9 Shear Metal Products Chevrolet) took advantage of his pole starting position, leading all 50 laps at Barrie Speedway Saturday night for his second OSCAAR Super Late Model tour victory of the season.

“This is my hometrack, this is where I started,” said Watson. “The experience on the track definitely paid off for me tonight.”

Watson bounced back from early trouble as the Stayner, Ont. driver nearly missed his first Klotz Qualifying heat race of the night with a loose battery cable. The 20-year-old, however, would have two solid finishes before drawing the pole for the 50-lap feature.

Wasting little time, Watson grabbed the lead on lap two after a hard-fought side-by-side battle with Derrick Tiemersa (No. 7 Wayfreight Chevrolet). The two drivers would run nose to tail for the entire 50-lap event.

“It’s definitely tough out there,” explained Watson. “Derrick gave me a run, but he ran me clean. Lapped cars played a big factor tonight. Derrick always has a good car, but he’s run very clean against me the last couple of weeks.”

It looked as though Tiemersma would have the chance to duck beneath Watson several times in the early stages of the race, but the defending champion fended off the veteran.

The only yellow flag of the night came at lap 25 after Watson and Tiemersma had broken away from the rest of the field. Rob Clarke (No. 49 London Mechanical Chevrolet) spun off turn four on to the front stretch grass while Brandon Vanderwel (No. 97 Shoreline Stone Chevrolet) spun simultaneously in turn two. No other drivers were involved in the incident.

The restart gave ample opportunity to rookie Kevin Cornelius (No. 17 Halton Crushed Stone Pontiac), who had been running third, to rejoin the top pair. Tyler Hawn (No. 42 Belford Haulage Chevrolet) restarted fourth with another rookie in Andrew Gresel (No. 81 Sauble Falls Trailer Park Ford) holding down the fifth spot.

Watson did falter on the restart, jumping back out front after another battle with Tiemersma.

Hawn got the worst of the restart as he was pinned to the outside line and forced back to the sixth spot. Gresel took full advantage of his inside track position to take the fourth spot and only laps later stole the third spot from Cornelius.

The top trio of Watson, Tiemersma, and Gresel would pace the field over the final 20 laps, running nose-to-tail for the remainder of the race. Gresel looked to make the hardest charge in the closing laps, but a loose car on corner exit held the No. 81 to the third spot.

Tiemersa threw everything he had at Watson in the closing laps, but wasn’t able to squeeze by.

“We had a good car. I think I was a bit faster than Brandon,” said Tiemersma,” but I would have had to rough him up a bit to beat him and I don’t drive like that.”

“It was a good race. I was on his bumper and it gave him an honest win. All of the changes we’ve made to the car are working so we’re happy coming out of Barrie with a straight racecar.”

Gresel’s podium finish marks the first of his young OSCAAR career.
“It’s a great feeling to finish in the top-five with a brand-new racecar,” said Gresel. “Barrie Speedway’s tough to get around. We learned a lot today. We just need to spend some more time here and I know we can make it a lot better.”

Glenn Watson (No. 22) had perhaps the most impressive run on the night. The Barrie, Ont. pilot was involved in an incident in his first heat of the night that caused heavy cosmetic damage to the front of the car.

Glenn returned for his second heat before starting eighth in the A-main event. Battling all night from his eighth starting position, Glenn moved his way to the fourth spot, but the top trio would ultimately prove to be too strong.

Cornelius earned his first top-five finish of the year after falling just short on opening night. The fifth-place finish is marks the Shelburne, Ont. driver’s second top-ten finish to start his OSCAAR rookie year.

The race was not short on excitement as the 20-car field raced clean and smooth for the entire 50 laps.

The OSCAAR Super Late Model tour returns to action on Saturday June 29 and Sunday June 30 at Sunset Speedway for the two-day Don Biederman Memorial. The weekend event feature back-to-back 50-lap features for the OSCAAR Super Late Models, who will be joined by the OSCAAR Modifieds as well.

—

Results – Barrie Speedway 50-lap Feature (Starting Position in Parentheses).

1. 9 Brandon Watson (1); 2. 7 Derrick Tiemersa (2); 3. 81 Andrew Gresel (5); 4. 22 Glenn Watson (8); 5. 17 Kevin Cornelius (4); 6. 42 Tyler Hawn (4); 7. 2 John Owen (10); 8. 83 Ian Bourque (9); 9. 45 Rob Poole (7); 10. 40P Charlie Gallant (13); 11. 05 Brad Corcoran (12); 12. 8 Sean Cronan (14); 13. 13 Gary Passer (6); 14. 10 Jesse Kennedy (17); 15. 49 Rob Clarke (20); 16. 97 Brandon Vanderwel (16); 17. 63 Henry Hagen (15); 18. 67 Rob Reimer (18); 19. 23 Paul Milligan (11); 20. 98 Mike Hilliard (DNS).

Qualifying Heat winners: 49 Rob Clarke; 7 Derrick Tiemersma; 22 Glenn Watson; 17 Kevin Cornelius; 81 Andrew Gresel (2).

The OSCAAR Super Late Model tour is presented by a number of dedicated sponsors throughout Ontario, including: Knightworks Design, Hoosier Racing Tire, Klotz Synthetics Canada, Race2way.ca, Dave Franks Photos, Dickson Printing, Finishline Fabrication, McColl Racing Enterprises, McGunegill Engine Performance, Stefko Racing Engines, VP Racing Fuels, OntarioOval.com, RaceTime Radio, Inside Track Motorsport News, Jenco Equipment, Midas of Orangeville, Reinhart Trailer Sales, North Toronto Auctions, and South Shore Services.

By Clayton Johns (@cjohnsmedia)

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Supers – Feature
Finish Start Car Driver Hometown Points
1 1 9    Brandon Watson    Stayner , On 62.00
2 2 7    Derrick Tiemersma    Newmarket , On 58.00
3 5 81    Andrew Gresel    Sauble Beach, On 56.00
4 8 22    Glenn Watson    Barrie , On 55.00
5 4 17    Kevin Cornelius    Orangeville , On 54.00
6 3 42    Tyler Hawn    Oro Station, On 53.00
7 10 2    John Owen    Port Hope, On 52.00
8 9 83    Ian Bourque    Newmarket , On 51.00
9 7 45    Rob Poole    Cookstown , On 50.00
10 13 40P    Charlie Gallant    Pefferlaw , On 49.00
11 12 05    Brad Corcoran     , On 48.00
12 14 8    Sean Cronan     - 47.00
13 6 13    Gary Passer    Innisfil , On 46.00
14 16 10    Jesse Kennedy    Oneida Nation, On 45.00
15 20 49    Rob Clarke    London , On 44.00
16 15 97    Brandon Vanderwel    Port Elgin, On 43.00
17 17 63    Jim Bowman    Fergus , On 42.00
18 18 67    K Reimer     - 41.00
19 11 23    Paul Milligan     - 40.00
20 19 58    Mike Hilliard     - 20.00 DNS

Supers – Qualifying Heat B (Inversion) 3
Finish Start Car Driver Hometown Points
1 4 17    Kevin Cornelius    Orangeville , On 7.00
2 6 42    Tyler Hawn    Oro Station, On 6.00
3 5 7    Derrick Tiemersma    Newmarket , On 5.00
4 2 40P    Charlie Gallant    Pefferlaw , On 4.00
5 3 05    Brad Corcoran     , On 3.00
6 1 8    Sean Cronan     - 2.00

Supers – Qualifying Heat B (Inversion) 2
Finish Start Car Driver Hometown Points
1 3 81    Andrew Gresel    Sauble Beach, On 7.00
2 1 45    Rob Poole    Cookstown , On 6.00
3 4 83    Ian Bourque    Newmarket , On 5.00
4 6 23    Paul Milligan     - 4.00
5 5 97    Brandon Vanderwel    Port Elgin, On 0.00 DNS
6 2 58    Mike Hilliard     - 0.00 DNS
7 7 67    K Reimer     - 0.00 DNS

Supers – Qualifying Heat B (Inversion) 1
Finish Start Car Driver Hometown Points
1 3 22    Glenn Watson    Barrie , On 7.00
2 1 9    Brandon Watson    Stayner , On 6.00
3 5 13    Gary Passer    Innisfil , On 5.00
4 4 49    Rob Clarke    London , On 4.00
5 2 2    John Owen    Port Hope, On 3.00
6 7 63    Jim Bowman    Fergus , On 2.00
7 6 10    Jesse Kennedy    Oneida Nation, On 0.00 DNS

Supers – Qualifying Heat A 3
Finish Start Car Driver Hometown Points
1 2 7    Derrick Tiemersma    Newmarket , On 7.00
2 3 17    Kevin Cornelius    Orangeville , On 6.00
3 1 42    Tyler Hawn    Oro Station, On 5.00
4 6 8    Sean Cronan     - 4.00
5 4 05    Brad Corcoran     , On 3.00
6 5 40P    Charlie Gallant    Pefferlaw , On 2.00

Supers – Qualifying Heat A 2
Finish Start Car Driver Hometown Points
1 3 81    Andrew Gresel    Sauble Beach, On 7.00
2 2 83    Ian Bourque    Newmarket , On 6.00
3 5 45    Rob Poole    Cookstown , On 5.00
4 1 97    Brandon Vanderwel    Port Elgin, On 4.00
5 6 23    Paul Milligan     - 3.00
6 7 67    K Reimer     - 2.00
7 4 58    Mike Hilliard     - 0.00 DNS

Supers – Qualifying Heat A 1
Finish Start Car Driver Hometown Points
1 3 49    Rob Clarke    London , On 7.00
2 6 9    Brandon Watson    Stayner , On 6.00
3 5 2    John Owen    Port Hope, On 5.00
4 2 13    Gary Passer    Innisfil , On 4.00
5 7 63    Jim Bowman    Fergus , On 3.00
6 1 10    Jesse Kennedy    Oneida Nation, On 2.00
7 4 22    Glenn Watson    Barrie , On 1.00
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OSCAAR Super Late Models News & Notes – June 14, 2013

 Announcements
Jun 142013
 

Tomorrow’s OSCAAR Super Late Model and Modified events at Barrie Speedway have created a big buzz amongst the series’ fans and for good reason. A number of significant developments have occurred over the last week with both tours as a handful of drivers are set to make season debuts.

Andrew Gresel (No. 81) will debut a brand new Hamke-built Super Late Model tomorrow night at Barrie. Gresel tested this afternoon at Sauble Speedway, nearby his hometown of Hepworth, Ont., in preparation for tomorrow night’s race. Here is a look at Gresel’s car prior to today’s test at ‘The Beach’.

 

 

 

 

Charlie Gallant (No. 40P) is expected to return to action after a pair of tough wrecks to start the season. The veteran driver out of Pefferlaw, Ont. worked hard to have the car race ready two weeks ago in anticipation of the series’ visit to Canadian Tire Motorsport Park. Gallant, however, had to wait like the rest of the field but should be back in action Saturday night. Continue reading »

Preview: Kennedy Looks For Repeat at Barrie

 News
Jun 142013
 

The OSCAAR Super Late Models return to action Saturday night after nearly a month-long layoff after round two of the 2013 campaign was rained out at Canadian Tire Motorsport Park on June 1. Saturday’s event at Barrie Speedway marks the first time OSCAAR is the only racing on the schedule without local support divisions. If the race plays out anything like the 2012 edition, there will be no shortage of excitement.

One year ago, Jesse Kennedy (No. 10) entered OSCAAR as a rookie Super Late Model driver with a ton of Pro Late Model experience. The Oneida Nation, Ont. driver surprised many, including himself, last season at Barrie when he passed Brandon Watson (No. 9) late in the 50-lap feature to earn his first OSCAAR victory. Kennedy ran third for most of the 2013 season opener at Sunset Speedway before a mechanical failure with five laps to go handed him an undeserved DNF. Look for Kennedy to get rolling this weekend.

Multi-time OSCAAR champion Glenn Watson (No.22) is a former Barrie Speedway Late Model regular and always enjoys returning to his old stomping grounds. Glenn finished second to open the season at Sunset, but is still looking to end a 14 race winless streak. Barrie provides an excellent opportunity for the hometown driver to grab the points lead and his first win of the season.

Brandon Watson opened his season with a victory at Sunset Speedway. He was strong last year at Barrie, finishing second to the aforementioned Kennedy. Brandon will need another top-five finish to maintain his spot at the top of the championship standings as he continues his title defense. A win would extend a streak of four consecutive victories, dating back to the Sunset Velocity 50 on September 23, 2012. Continue reading »

Vanderwel Partners with Protect the Children

 News
Jun 072013
 

Brandon Vanderwel (No. 97) has partnered with Protect the Children for the 2013 OSCAAR Super Late Model season to raise awareness against childhood abuse.

As part of the partnership, Vanderwel will host children at from shelters nearby various race tracks throughout the province as part of his race team for each of the 11 remaining events on the 2013 schedule. The family, siblings, or children who attend the OSCAAR race as part of Vanderwel’s crew will receive a team crew shirt, a photo with the entire team, and all expenses paid for the evening. In association with OSCAAR, the guests will also give the ‘Gentlemen, Start Your Engines’ command to drivers prior to the 50-lap feature event.

Following his initiative with Protect the Children, Vanderwel has also teamed with MyFM Radio Network as well. MyFM has donated 60 seconds of daily ad space for the duration of the summer, on each of its 13 radio stations province-wide, to promote the team’s goals and partnership. The ad will also feature any and all corporate partners who sponsor the No. 97 throughout the season. The advertising space is valued at $10,000.

So far, Vanderwel has secured sponsorship for this season from Shoreline Stone and Garden Centre, Moore Dry Bulk, Harry James Group, Marca Pizza & Pasta, and Kawartha Rock Quarries.

The Port Elgin, Ont. driver last competed with OSCAAR as a rookie in 2011, is preparing for his sophomore season after missing all of the 2012 season due to injury. The former ALSTAR series driver has high hopes for his return to the series. Continue reading »

Super Late Models Cancelled at CTMP

 Announcements
Jun 012013
 

Bowmanville, ON – The OSCAAR Super Late Model tour, in conjunction with Canadian Tire Motorsport Park, has cancelled the Midas of Orangeville 50 for Saturday, June 1 due to a forecast of heavy rain in the area around race time.

Heavy thunderstorms are expected to hit Bowmanville and a large surrounding area in the evening and continue in to the night.

The event has been cancelled without a makeup date at Canadian Tire Motorsport Park. The race has not been rescheduled due to the limited number of available dates remaining on the OSCAAR schedule throughout the rest of the season.

As a result of the cancellation, the OSCAAR Super Late Model tour will not see action on a ½-mile track in 2013. The series schedule will now be a 12 race chase for the championship.

Eleven races remain on the 2013 Super Late Model tour. The next race is at Barrie Speedway on Saturday, June 15 where the OSCAAR Super Late Models will be joined by the OSCAAR Modified tour for each series’ second race of the season. Continue reading »

Preview: Midas of Orangeville 50

 News
May 292013
 

The OSCAAR Super Late Model tour returns to action Saturday night at Canadian Tire Motorsport Park (CTMP) for round two of the 13-race 2013 campaign. The event marks OSCAAR’s only appearance at the Bowmanville, Ont. speedway this season.

CTMP’s ½-mile, low-banked oval is very different from the fast, high-banked 1/3-mile at Sunset Speedway where the season opened. Sunset’s five year-old surface is significantly more tire friendly than the bumpy, rough asphalt that will be on display come race time Saturday night. Fifty laps may not seem long, but tire preservation certainly will play a factor in the closing laps.

After one event, this season looks a lot like the last as Brandon Watson (#9) won on opening night for the second consecutive year. However, Saturday’s Midas of Orangeville 50 brings a completely different challenge on a drastically different race track.

With Watson sitting on top of the standings entering race two, he stands a heavy favourite to win his second race of the season, and fourth in a row dating back to 2012. He finished a narrow second to George Wilson in this event last season, and was the runner-up to Glenn Watson two seasons ago. This may finally be his chance to get an elusive win at CTMP. Continue reading »

Brandon Watson Wins Lucie Aylwin Memorial 51

 Race Reports
May 212013
 

Stroud, Ont. – Brandon Watson (#9 Shear/Barrie Frame and Alignment/Knightworks Design Chevrolet) led all 51 laps of the Lucie Aylwin Memorial presented by North Toronto Auctions at Sunset Speedway en route to victory in the 2013 OSCAAR Super Late Model season opener.

Starting from the pole, Brandon fended off multiple challenges from Derrick Tiemersma (#7 Wayfreight/Spira Chevrolet) and Uncle Glenn Watson (#22 Line-X/Race2way.ca/Rival Office Solutions Chevrolet) to begin the defense of his 2012 championship title.

“It was amazing. The crew did a great job to get the car here. It was great all night, right out of the trailer,” said Watson.

Brandon led by as much as two seconds over Tiemersma during a 32-lap green flag run from lap nine to 41.

Glenn Watson would finish second after using a final restart with eight laps remaining to get by second place runner Tiemersma, who would wind up third.

The 21-car field was slowed for caution six times, including two red flags. The first caution, and subsequent first red flag, came with just one lap complete as Rob Clarke (#49 London Mechanical/JBM Leasing/FLF Racecars Chevrolet) was turned on the backstretch by Shane Maginnis (#03 Budds GMC Chevrolet). Continue reading »

Preview: Lucie Aylwin Memorial 50 presented by North Toronto Auctions

 News
May 162013
 

The 2013 edition of the OSCAAR Super Late Model tour is finally upon us, and most fans couldn’t be more excited. This season is one of the most anticipated since the series’ inception in 1990. Much of the reason for the hype surrounds the level of competition. Most enthusiasts believe as many as 15 different drivers have a chance to win on any given night, but that number goes as high as 20.

Sunday marks the second annual Lucie Aylwin Memorial at Sunset Speedway. Lucie was among the victims of the Elliott Lake mall collapse last May. She is described by many as a kind-hearted soul who would take the time to talk to anybody, doing so with a smile on her face.

The memorial race was initiated by her fiancé Gary Gendron, who was a member of George Wilson’s racing crew for the past few seasons. As Gendron explained, Lucie never felt she was above anybody and, as a social worker, was always happy and willing to help in any way she could. Gendron has created a brand new trophy to be awarded for the first time this weekend. Brandon Watson won the first memorial race in Lucie’s honour.

Reigning series champion Watson (#9) will compete at Autodrome Chaudière (QC) on Saturday before making a ten hour haul in order to be back at Sunset for the opener. The youngster won twice at Sunset last season, his former home track. Uncle Glenn Watson (#22) was shutout of victory lane last year despite seven wins in 2011. He’s especially hungry to get back there in 2013 and will come back with a vengeance. Continue reading »

10 Things to Watch for in OSCAAR in 2013

 News
May 092013
 

One of the most anticipated OSCAR Super Late Model seasons in series history is just ten days away. The tour is expected to be as competitive as ever and feature some of the highest car counts ever achieved. The series’ record car count was set in 2011 at Sunset Speedway’s Velocity weekend with 28 cars attending. Given the current driver roster, that record is expected to be broken at some point in the 2013 campaign.

With just ten days until the ‘Supers’ kick things off at Sunset on May 19, here are ten things to watch for in the upcoming season.

10. Sophomore Emergence

A number of drivers are expected to return from rookie campaigns with even stronger programs for their second year. The 2012 rookie-of-the-year Jesse Kennedy will debut a completely rebuilt chassis for opening day and is expected to compete for a championship. Kennedy won one race last season, at Barrie Speedway, and should be in contention every week if the bugs have been worked out.

Rob Poole will debut a brand new FLF Racecars body on his #45 entry for 2013. Poole examined every bolt on his car before preparing for the season and should be in top-five contention on a regular basis. Continue reading »

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